COMPSA is one of the leading consultancies in its locality, but their website was outdated and not very user-friendly. In this project, we conducted an initial audit to identify potential issues and areas for improvement. The final result is a much more up-to-date website that is intuitive and user-centric. The primary goal was to increase the conversion of new clients through clearer and actionable contact CTAs.
COMPSA - WEBSITE REDESIGN
COMPSA had an outdated website that did not match its professionalism. It was necessary to review and test the original website to propose a more modern design that would inspire confidence and increase the conversion of visitors into customers.
CONTEXT
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COMPSA's outdated website didn't match their professionalism or convert visitors into clients effectively. The challenge was to modernize it and boost confidence in its online presence.
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How could we transform COMPSA's outdated website into a modern, trust-inspiring platform that increases visitor conversion rates?
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Our solution involved a comprehensive audit and redesign, focusing on contemporary, user-centric design and clear CTAs to create a more engaging and conversion-oriented website.
WEBSITE AUDIT
The first step that was carried out was to conduct an audit of the original website to understand the context from which we were starting and be able to work from there.
During the Research phase, we undertook a comprehensive approach to gain valuable insights in the realm of UI/UX design. This process involved conducting in-depth interviews with users to understand their specific needs and preferences. Simultaneously, we delved into thorough market research to identify current trends and best practices within the UI/UX field.
UX RESEARCH
As a result of this meticulous research and analysis, we were able to define User Personas, which represent the archetypal profiles of our target audience. These personas encapsulate the characteristics, behaviors, and pain points of the users we aim to serve, providing a solid framework for tailoring our UI/UX solutions to meet their unique needs and expectations.
USER PERSONAS
COMPETITIVE AUDIT
We embarked on our design journey by crafting low-fidelity wireframes, a blueprint that laid the foundation for our creative process. Through iterative refinements and user feedback, we evolved these wireframes into the final high-fidelity prototype, a testament to our dedication to delivering a seamless and engaging user experience.
PROTOTYPES
KEY TAKEAWAYS
Throughout this transformative project, our mission was to revitalize COMPSA's online presence by redesigning its outdated website. By focusing on modernization, user-centricity, and enhancing conversion rates, we embarked on a journey to align their digital platform with their esteemed professionalism. In the following conclusions, we will highlight the key outcomes and the impact of our efforts on COMPSA's online success.
Modernized Web Presence: Through a meticulous redesign process, we successfully transformed COMPSA's outdated website into a contemporary, professional, and trust-inspiring platform, aligning it with the company's esteemed reputation.
Enhanced User Experience: The implementation of a user-centric design approach, informed by low-fidelity wireframes and user feedback, significantly improved the overall user experience. Visitors found the website more intuitive, engaging, and conducive to taking desired actions.
Increased Conversion Rates: The strategic placement of clear and actionable Call to Actions (CTAs) prominently on the website played a pivotal role in driving higher conversion rates. More visitors were transformed into valuable clients, resulting in tangible business growth.
Client-Centric Approach: The project's success was underpinned by a client-centric mindset, consistently integrating feedback and addressing specific needs. This approach not only met but exceeded the client's expectations.
Confidence and Trust: The revamped website now exudes confidence and trustworthiness, effectively reflecting COMPSA's professionalism and expertise, ultimately strengthening the company's online presence.
In conclusion, our comprehensive redesign efforts have not only modernized COMPSA's web presence but have also significantly improved the user experience and conversion rates. As we move forward, we will be closely monitoring metrics in the coming months to calculate the ongoing success of the project and ensure continued growth.